Did you know that 88% of online consumers are less likely to return to a site after a bad experience?
Bad user experience:
less business, negative reviews, more work for customer support team
Good user experience:
more business, returning customers, better reviews and more recommendations
Hi! I’m Jana. I‘m a Usability Consultant with 15+ years of experience in online marketing. I have an eye for detail and I’m naturally very empathic (which is important in the usability field).
I’m a usability enthusiast, user happiness advocate and optimization fan. My passion spills into my free time – ever since my childhood I’ve been optimizing my space, organizing my belongings, and looking at what can be improved for efficiency and effectiveness.
Browse through my usability reviews (blog posts) and tweets, or send me a message.
You can hire me to do a full usability review of your website. Reach out to me via the contact form.
I’ve recently made many, many trips to Ikea and I’ve noticed quite a few pleasant surprises in the store. Well, except for the famous labyrinth! I’ve luckily studied the shortcuts so I’m usually in and out of the store in 30 minutes. Among the first to arrive, one of...
Tweets // usability #fails and #welldones
It took me 4 sign-ins, 3 browser redirects, 2 attempts to download, 1 payment processed, several error messages (resolved) and I still can’t start using @Adobe Cloud. The download has been stuck for 20 minutes, this is 2nd attempt. My connection is fine. I give up. #uxfail https://t.co/eluCt2yKgi